15 Sports Business experts 

Our passion: Manage Sports Business Rationally

We know the sports business

Our consultants have 5 years’ experience in the football industry, and continuously develop their knowledge of the sector.

We are geeks

Our engineers are at the forefront of web technologies to offer you the best of technology: upscale web development in line with best practices.

We are dedicated

To ensure your success, we support you from the definition of your needs to the implementation of a tailored solution.


5 years’ experience working with
the top French football clubs


Vision, Mission, and Values

Innovating for an exemplary sports business

We design cutting-edge and tailored solutions to help you manage your sports business.

To become the #1 partner of sports business managers

We strive to develop the tools and methods that will soon prove essential for the success of sports managers.

Our Values: Passion, Innovation, Rationality

Passion is our motivation. The future is our present. Management is our business<.

Thierry Petillat – CEO

Before creating Sports Decisions, Thierry worked with the management teams of media and entertainment companies in the audit department of KPMG Paris.

Among them, the Paris Saint-Germain football club was a major client. His 5-year collaboration with PSG’s management teams led himto identify the need for a new sports contract management system 2.0.

Main references: PSG, StudioCanal (Canal Plus Group), EBRA.

Thierry graduated from EDHEC Business School and holds a Master of Business Law from Lille University.


CEO - Sports Decisions

Hadrien Marchand – CTO

Hadrien’s entrepreneurial journey began in 2005 when he created Progresseo, IT services company which won several awards (ISC Promo Études Award, Best Young Company Award by La Banque Postale, Graine de Boss National Award…).

An internet specialist and CEO of a digital agency Maecia since 2007, Hadrien specializes in digitizing brands and implementing collaborative web tools.

Main references: Free, Technicolor, Publicis, British American Tobacco, Sage.

Hadrien Marchand graduated from Epita and the incubator Novancia.


Arnaud Gacoin – Operations Manager

Before joining Sports Decisions, Arnaud worked with the management teams of sports companies in the audit department of KPMG Paris.

Among them, Arnaud worked with Paris Saint-Germain football and the French Football Federation.

Other main references : RTL, Colony Capital, Viadéo,le Ritz and Buffalo Grill

Arnaud  graduated from Reims Business School (Neoma).


Arnaud Gacoin